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            <url>
                        <loc>https://dominikaswierad.com/right-panel---desktop</loc>
            
            
            <lastmod>2026-06-24T13:49:01+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/header-—-mobile</loc>
            
            
            <lastmod>2026-06-24T15:03:10+00:00</lastmod>
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            <url>
                        <loc>https://dominikaswierad.com</loc>
            
            
            <lastmod>2026-06-24T15:04:12+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/V2766593700991794473475425691535/Feast1.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/R2766593895051542128899908691855/Cartographies.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2766594124252337244741087520655/SNQ1.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/Y2766596305266229311642503735183/CollaborativeFutures2.jpg</image:loc>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/feast</loc>
            
            
            <lastmod>2026-06-24T13:15:20+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/K2766647654877411486562631542671/FeastStory.jpg</image:loc>
                                            <image:caption>

	
		
		
	
	
		
			
				
					
						&lt;br /&gt;
To gain board-level buy-in, we needed a
user-centered story that brought to life
our vision. We quickly created a mock user journey
including the following phases: &lt;b&gt;Ingredient Search:&lt;/b&gt; A user searches for recipes based on the
ingredients in their fridge. &lt;b&gt;Personalised Collections&lt;/b&gt; : to help users make it “theirs”. &lt;b&gt;Shopping List Integration&lt;/b&gt;: to make the grocery run more seamless. &lt;b&gt;Cook Mode&lt;/b&gt;: Includes voice commands for hands-free use,
even with messy fingers. &lt;b&gt;Community:&lt;/b&gt; Users can comment, rate, and share recipes. &lt;br /&gt;
&lt;b&gt;This effectively showcased our vision and
secured the necessary support.&lt;/b&gt;&lt;br /&gt;

					
				
			
		
	
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                    <image:loc>https://freight.cargo.site/t/original/i/K2767497757988611738954441680783/FeastSurveys.jpg</image:loc>
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						&lt;br /&gt;
Analysis of a global survey
exploring the perception of
the Guardian food
offering, gaps that we need
to address, needs and
attitudes toward home
cooking.&lt;br /&gt;

					
				
			
		
	
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                    <image:loc>https://freight.cargo.site/t/original/i/D2767504318296440392650830636943/Feast100.jpg</image:loc>
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						&lt;br /&gt;
Part of a live ad experiment to test
between three shortlisted value
propositions, aimed at corroborating
or disproving leadership’s intuitions.&lt;br /&gt;

					
				
			
		
	
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                    <image:loc>https://freight.cargo.site/t/original/i/K2767512590425225598446190454671/Feast21.jpg</image:loc>
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						&lt;br /&gt;
Snapshot of the research into the appeal
and limitations of “eat
greener” messaging, a
contender for the USP in our key markets.&lt;br /&gt;

					
				
			
		
	
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                    <image:loc>https://freight.cargo.site/t/original/i/C2767520249513365002652021417871/Feast6.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2767535489106514057060993460111/Feast16.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2767535489161854289282122114959/Feast17.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/Q2767541511839326914713629222799/Feast27.jpg</image:loc>
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						&lt;br /&gt;
A snapshot of a Beta feedback
analysis document collected from
5k+ international testers, with
directions and actions for the
design team.&lt;br /&gt;

					
				
			
		
	
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/victoria-station</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/A2599381864767195296780765298983/horizontal.png</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2766609093268644225978356459407/VIctoria3.jpg</image:loc>
                                            <image:caption>“How do we get there” timeline highliting policies and technologies that would rationalise the described 2070 vision. </image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/V2766612313258502756422848341903/Victoria7.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/D2766614557932108621695927183247/VIctoria10.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2766621029677118977512758830991/Victoria30.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2766627871777410101196258273167/Victoria600.jpg</image:loc>
                                            <image:caption>One of the future narratives describing the possible life of a young girl growing up near the redeveloped station in 2070.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/J2767543635078016542756729776015/Victoria102.jpg</image:loc>
                                            <image:caption>Snapshot of the collaborative project board used for planning, data gathering, research analysis, collaboration, workshops and discussions on the design direction.&lt;br /&gt;
&lt;br /&gt;</image:caption>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/interactive-tools-for-the-financial-times</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/B2767731521825681885149086869391/FT7.jpg</image:loc>
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						&lt;br /&gt;
The objective of this study was to inform the design of the Index of Multiple Deprivation, ensuring that users
understand what data is being communicated to them, are able to navigate the tool, feedback meets their expectations and
behaviours, and to gain confidence in the usefulness of the presented data to the readers. I led and executed the research, and worked with the editorial and design stakeholders on the implementation.&lt;br /&gt;

					
				
			
		
	
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						&lt;br /&gt;
This research focused on ensuring the clarity, usability and usefulness of the component providing readers with information about
their council tax, accompanying an article about council tax reform. I led UX and version testing during the development of this tool. My insights helped fine-tune the UI and the information logic, so it would match reader’s expectations. </image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2767731521917915605517634627471/FT1.jpg</image:loc>
                                            <image:caption>I researched and created rules for designing editorial quiz components, which are now used by the newsroom to build playful and informative game-like experiences in the news and lifestyle contexts.

					
				
			
		
	
&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/W2767731521881022117370215524239/FT5.jpg</image:loc>
                                            <image:caption>I led UX research and informed the development of the FT tools with highest engagement rate of 2025 - the budget impact calculator and the fiscal drag explainer and breakdown tool. I’ve run A/B, moderated and unmoderated sessions with readers during crunch time, informing significant UX and UI changes, including copy, mobile and web UI and the information design. I’ve also gained a formal credit under the article for my contributions, which isn’t customary for researchers.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2767746763208165114707885418383/FT67.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/C2767746763245058602855304521615/FT98.jpg</image:loc>
                                            <image:caption>Recommendations and specifications document that I wrote based on the audit of the current topper (the section at the top of the article, often visual) selection, competitor analysis, service design sprints with the internal users and revenue calculations of introducing potential different options. It’s been used to prioritise design and engineering work for 2026, which is now in progress. </image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2767747545626815001098517211023/FT18.jpg</image:loc>
                                            <image:caption>Slide from a guide to building interactive elements that I’ve built for the editorial team, based on the extensive user research into reader’s perception of our interactive articles. It’s an evolving document and it’s being used by the editorial team on the regular basis, informing most of our data reporting. </image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/V2767795546434524778860354201487/FT52.jpg</image:loc>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/still-not-quite</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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            <priority>0.5</priority>


            
                
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                    <image:loc>https://freight.cargo.site/t/original/i/Q2767565703914076101473643784079/SNQ15.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/K2767565703932522845547353335695/SNQ80.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2767570209088594247262596753295/SNQ66.jpg</image:loc>
                                            <image:caption>Design expertise is being standardised and “automated” to be used by a wide range of individuals. What if in the future, designer’s know-how and sensibility won’t be needed anymore in the creative/innovation sector? Where else would they put their abilities to use? </image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2767570209125487735410015856527/SNQ65.jpg</image:loc>
                                            <image:caption>What’s next for designers in a world where everybody designs? We asked this question to the students of the final year of Material Futures at CSM. As they were approaching the job market, we asked how they would contribute to the rapidly changing role of the designer.&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/S2767572796410471281690596861839/SNQ45.jpeg</image:loc>
                                            <image:caption>Workshop from 2019 with citizens of the city of Wroclaw.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/S2767577361241759761856239757199/SNQ78.jpg</image:loc>
                                            <image:caption>Workshop with the Central Saint Martins MA Material Future students, exploring the future when Brain Computer Interfaces will be omnipresent.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2767582756121191326730576717711/SNQ23.jpg</image:loc>
                                            <image:caption>One of the early workshops, it was conducted in Poland and focused on the increasing and persistent air pollution in the city. Workshop was run with local citizens, and this is an example of a product designed by a 14 year old Joanne, reflecting on how smog can be detrimental not only to one’s health, but also to their social media image.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/Q2767592196814320113878612305807/Screenshot-2026-01-28-at-11.24.20.png</image:loc>
                                            <image:caption>Speaking on the “future of work” during a pecha-kucha event in Glasgow in 2018.</image:caption>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/cartographies-of-ambition</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/D2767595833792828430527518467983/IMG_7182.jpeg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2767647696149708878278342993807/Cartographies4.jpg</image:loc>
                                            <image:caption>Visual map of issues and their causes, looking at new parents and young people of the region. This artefact was an important communication device, showing interdependencies, systemic and personal causes of exclusion.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/Q2767647695983688181614957029263/Cartographies16.jpg</image:loc>
                                            <image:caption>Partitipant displaying her special skills in the community consultation in the local library.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/N2767647696112815390130923890575/Cartographies100.jpeg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2767647696131262134204633442191/Cartographies12.jpg</image:loc>
                                            <image:caption>Display of special skills and talents gathered in one of the local community consultations in Forres.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2767647696094368646057214338959/Cartographies24.jpg</image:loc>
                                            <image:caption>Workshop with local youth,  mapping areas where their skills could be useful if given an opportunity.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/A2767657629961200243830112380815/Cartographies45.jpg</image:loc>
                                            <image:caption>One of the local maps that we made to help participants geographically contextualise their needs. </image:caption>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/collaborative-futures</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/D2767659810864411846289271285647/CollaborativeFututres1.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/V2767681510728696442667733870479/CollaborativeFutures.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2767681510765589930815152973711/CollaborativeFutures52.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/A2767684612013756858791261104015/CollaborativeFutures23.jpg</image:loc>
                                            <image:caption>Poster of the Future World we designed to illustrate how the method can work like in practice. This artefact was put up in the RBS design studio in their HQ in Edinburgh.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/C2767700550590932354202562979727/CF67.jpg</image:loc>
                                            <image:caption>Card from an ideation workshop utilising user profiles (Dorothy) and future signals to think of new products and services.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2767700550683166074571110737807/CF18.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2767700550720059562718529841039/CF15.jpg</image:loc>
                                            <image:caption>Snapshot of a map created during a worksop we designed and run for the RBS design team.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2767700550664719330497401186191/CF34.jpg</image:loc>
                                            <image:caption>Card from an ideation workshop utilising user profiles (Diana) and emerging technologies to think of new products and services.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/C2767700550701612818644820289423/CF1.jpg</image:loc>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/the-limits-of-your-privacy</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/cv</loc>
            
            
            <lastmod>2026-06-24T13:37:48+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/bottom-right-footer</loc>
            
            
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/mobile-footer-1</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://dominikaswierad.com/vertical-line</loc>
            
            
            <lastmod>2026-06-24T13:15:23+00:00</lastmod>
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        </url>
    
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